In a Munro Live video, Munro & Associates’s CEO Sandy Munro and its President Cory Steuben talked with Ford’s CEO Jim Farley, F-150 Lightning Chief Engineer Linda Zhang and Chief EV and Digital Systems Officer Doug Field about the challenges of developing the F-150 Lightning electric pickup, and Ford’s current projects. A Ford unit established… Read more »
Search Results Found For: "Ford F-150 Lightning"
Siemens collaborates with Ford on custom bidirectional charger for F-150 Lightning electric pickup
Siemens eMobility is working with Ford to develop a custom charger for the upcoming F-150 Lightning. The Ford Charge Station Pro is a UL-certified, “bidirectional-ready” Level 2 charging station that features peak power of 19.2 kW. The Ford Charge Station Pro is required to enable Ford Intelligent Backup Power, a system that allows the F-150… Read more »
Ford reveals F-150 Lightning trim levels, EV charging option
The Ford F-150 Lightning is one of the most hotly-anticipated EVs yet—and not only by EV journalists, but by truck buyers. Ford has revised its planned production numbers upward several times now. CEO Jim Farley recently told Automotive News that demand for its new EVs has turned out to be two to three times what… Read more »
Ford to increase production of F-150 Lightning (again)
Responding to soaring demand for its EVs, Ford has been regularly announcing increases in planned production numbers. In December, CEO Jim Farley said demand had been “two to three times what we expected.” Now Ford says it plans to double production of the F-150 Lightning at the Rouge Electric Vehicle Center in Dearborn to 150,000… Read more »
Here come the electric pickup trucks! Rivian R1T in production, Ford boosts investment in F-150 Lightning
A startup EV-maker has won the symbolic victory of producing the first mass-market electric pickup truck. The first production Rivian R1T electric pickup truck has rolled off the assembly line at the company’s factory in Normal, Illinois. “After months of building pre-production vehicles, this morning our first customer vehicle drove off our production line,” wrote… Read more »
Ford unveils its 2022 F-150 Lightning electric pickup truck
The most popular vehicle line in the US now includes a battery-electric pickup truck. Is this the turning point for EVs? Wednesday evening, Ford unveiled its long-awaited battery-electric pickup truck, dubbed the F-150 Lightning. The name hearkens back to “the fastest truck in the world,” the Lightning F-150 SVT, which launched in 2002 with a… Read more »
Ford to reveal new F-150 Lightning electric pickup truck May 19
Pickups rule the US auto market, and the F-150 is the king of pickup trucks, so the fact that Ford is planning to release an electric version of America’s best-selling vehicle, which one marketing expert has called “the most successful consumer product in human history,” is a big deal. Ford has announced that it will… Read more »
Ford dials back EV efforts, will focus on high-margin fossil fuel trucks
As expected, Ford has cancelled production of its F-150 Lightning electric pickup truck. Also no surprise to those of us who follow the industry: the company has issued a pair of press releases designed to frame the failure as a positive development. And it may be—if the company’s goals are to shore up its bottom… Read more »
Ford Pro and Southern Company report results of managed EV charging pilot
Ford Pro (the division of the automaker that serves fleet customers) and Atlanta-based utility Southern Company have completed a six-month pilot program to test managed charging for fleet EV operations and evaluate its impact on the electric grid. The pilot demonstrated how Southern can shift charging for its fleet to lower-cost time periods and respond… Read more »
Ford gives all EV buyers a free charging station and installation—it seems to sell more cars
The “Ford Power Promise” focuses on drivers who can most easily charge at home—still the low-hanging fruit for EV sales. It’s working. Selling electric vehicles was always going to be a challenge, especially for established U.S. brands like Ford and Chevrolet. They require a lot of explanation by salespeople unfamiliar with EVs; not every shopper… Read more »