Electrify America is more than just a charging network – it also has a mission to increase consumer awareness and acceptance of EVs. The company’s new marketing campaign, titled Normal Now, uses humorous ads across several media (online videos, streaming TV ads, digital banner ads, social media ads, paid search and podcasts) to deliver the… Read more »
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Ford’s collaboration with Rivian is just one of three paths to electrification
The American automakers’ plug-in programs may seem to have stalled, but both GM and Ford have exciting things bubbling beneath the surface, which are expected to burst forth sometime in the next couple of years. Ford has said it plans to invest $11.5 billion to introduce 40 electrified vehicles by 2022, of which 16 will… Read more »
Major bank: Oil is finished; EVs+renewables are 6x more cost-effective
Many have foretold the demise of the global petroleum industry, to be met with every reaction from delight to dismay, but mostly with disbelief. However, the latest prophet of doom is no kale-cooking techno-greenie, but French banking group BNP Paribas, the largest bank in the Eurozone and the 8th largest in the world. According to… Read more »
Florida to use VW Dieselgate funds to install fast charging stations, and to buy more diesels
The good news: Florida plans to invest $25 million from Volkswagen’s Dirty Diesel settlement in a network of highway charging stations. The (potentially) bad news: the state could choose to spend the rest of the settlement funds to replace existing diesel engines with newer, slightly cleaner, diesel engines. As part of Volkswagen’s punishment for getting… Read more »
Pre-Switch promises to add 5-12% more EV range by eliminating switching losses
How would you like it if your EV could go ten percent farther with the same size battery? You’d love it, of course, and so would every EV manufacturer out there. Range is one of the most important parameters in the EV industry, as many potential EV drivers are apprehensive about lower range ratings. Manufacturers… Read more »
No, Workhorse hasn’t yet secured funding to buy GM’s Lordstown plant, but the deal is moving forward
For some time, Charged has followed the story of Workhorse Group, a Cincinnati-based company that has built a prototype electric pickup, has sold electric trucks to UPS and FedEx, and is in the running for a major contract to supply delivery trucks to the US Postal Service. Along with other observers of the EV scene,… Read more »
EV outliers: Oslo, San Francisco…and St Petersburg?
Many readers are surprised to learn that Charged is headquartered not in California, but in St Petersburg, Florida. Once a sleepy retirement center nicknamed “God’s Waiting Room,” nowadays “The Burg” is a hipster hotspot, replete with art galleries, craft breweries and vegan eateries. Another distinction that places St Pete in the avant-garde: it’s an EV… Read more »
AstraZeneca joins EV100 initiative, pledges to transition its 16,000 vehicles to EVs
Pharmaceutical company AstraZeneca will join EV100, The Climate Group’s business initiative on electric vehicles. Through the initiative, AstraZeneca pledges to transition its fleet of 16,000 vehicles to EVs. AstraZeneca is the 50th business and first global healthcare company to join EV100, which now includes companies representing $900 billion in annual turnover and 2.8 million employees,… Read more »
Automated Tritium 175 kW chargers to serve terminal tractors at Port of Long Beach
EV charging equipment manufacturer Tritium will supply and install 33 DC high-power chargers at the Port of Long Beach, where they will power a fleet of electric-drive terminal tractors operated by SSA Marine. Tritium’s Veefil-PK 175 kW DC High Power Chargers will charge 33 terminal tractors automatically and simultaneously. The chargers will be equipped with… Read more »
Nissan Australia touts LEAF V2H capabilities, disses Tesla battery project
Nissan’s Global Director of Electric Vehicles, Nic Thomas, recently took a trip Down Under for the Australian launch of the Nissan LEAF Plus. In his speech, he highlighted the LEAF’s bidirectional charging capability, which he said is already being used in Japan, and is expected to be available in Australia within months. Nissan Australia’s Manager… Read more »