For some time Lexus has positioned itself as an active opponent of battery EVs (while offering a range of hybrid models). However, times change, and so do corporate strategies. Now Toyota’s premium brand says it will offer a full lineup of BEVs in all categories by 2030, and hopes to be selling only EVs by… Read more »
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Has Lexus seen the electric light? New UX 300e electric crossover to debut in selected markets this year
Many auto brands can be described as EV laggards, but Lexus has gone beyond that, and positioned itself as an active EV opponent. Although Lexus has been producing a wide range of hybrids for years, it has aired not one, but at least two ad campaigns that ridicule plug-in vehicles. A third campaign made such… Read more »
Norway bars Lexus ad for perpetual motion machine
Lexus is up to its old tricks again. The Toyota subsidiary has drawn ridicule from the EV industry in the past for running highly misleading ads touting the superiority of its hybrids over pure EVs – one trashed the BMW i3, and another inexplicably claimed that EV drivers needed to wait around for their vehicles… Read more »
Toyota and Lexus have hybrids for every taste
Toyota has got the hybrid powertrain down pat. Having honed its hybrid technology over the last 22 years of building the Prius, which has sold over 10 million units and is now in its 4th generation, the Japanese giant now offers seven different hybrid models, and its luxury brand Lexus offers six more. Charged recently… Read more »
Lexus ad ridicules BMW i3
They’re at it again. As Toyota execs talk trash about electric powertrains, subsidiary Lexus has launched a second ad campaign (via Green Car Reports) that makes fun of EVs, touting pure hybrids as superior. In the latest five-minute video (perhaps an outtake from the new Dumb and Dumber movie), two groups of jokers set out on a… Read more »
Misleading Lexus ad trashes plug-in vehicles
Every automaker has its own electrification strategy. Tesla, Nissan and BMW are pushing pure EVs. GM and Ford have each put most of their chips on plug-in hybrids, while hedging their bets with a low-volume EV. Toyota, and its luxury division Lexus, firmly believe hybrids are the way to go. Lexus has five hybrid models… Read more »
Model S outsells competing models from Mercedes, BMW, Audi, Lexus
While taking the number-two spot among such long-established automakers is an impressive feat for a startup company, it isn’t entirely a fair comparison.
WeaveGrid collaborates with Toyota to enable V2G integration with selected utilities
Vehicle-to-grid (V2G) technology is expected to support a cleaner, more resilient electrical grid, while enabling EV owners to save money while charging their vehicles. However, some sort of managed charging platform will be needed to match up EV owners with local utilities. Software provider WeaveGrid, in collaboration with Toyota, has developed just such a platform…. Read more »
Kia EV9 and Volvo EX30: Are they 2024’s most important EVs?
One’s a three-row midsize SUV under $60,000; the other’s a compact hatchback that starts in the mid-30s. Now we’ve driven both. Choosing “best of” or “most important” new cars is always dicey, and doubly so with electric vehicles. New entries are announced virtually every month, and picking the 2025 models that will be most important… Read more »
Toyota demonstrates Tesla-inspired gigapress die-casting process
It’s been a long time since auto industry observers have seen Toyota as an innovator, so it was a pleasant surprise when the world’s second-largest automaker demonstrated a version of the die-casting process pioneered by Tesla, using a massive hydraulic press to cast the entire rear third of an auto chassis as a single piece…. Read more »