Search Results Found For: "Lexus"

Advertising watchdog bans Toyota and Hyundai EV ads over charging time claims

Seemingly every press release about an EV or charging station includes a claim about charging time. “It can charge from X to X% in X minutes…” This is understandable, because it’s the first thing most potential EV buyers ask about (once they become actual EV owners, the fixation on charging time tends to fade). However,… Read more »

DENSO creates its first SiC power semiconductor inverter

Japanese automotive component manufacturer DENSO has produced its first silicon carbide (SiC) inverter. This inverter, which is used in BluE Nexus’s eAxle electric drive module, will be utilized in the Lexus RZ, an EV released in March. SiC power semiconductors have lower power loss than silicon-based devices, the company said. SiC semiconductor inverters reduced power… Read more »

Will Toyota’s new CEO bring the company up to speed on EVs?

For the past few years, automotive pundits have been puzzling over the question of how one of the industry’s most innovative companies somehow failed to emerge from the 20th century. Toyota’s Prius was a historic vehicle, an important milestone on the road to electrification—and it’s sold a few million units to boot. More recently, alas,… Read more »

Cadillac’s ambitious move to an all-electric luxury brand by 2030

The car that once advertised itself as “The Standard of the World” will go all-electric. Can the US luxury brand reinvent itself for a modern era…and for China? Among cutting-edge automotive buyers—the glitterati of Los Angeles, the tech millionaires of Silicon Valley, the finance titans of Wall Street—only one Cadillac is widely recognized. It’s a… Read more »

EV sales hit new record in Q2, as legacy vehicles struggle

The legacy auto industry is crying the blues—US new-vehicle sales in the second quarter were up only a tiny bit from the previous quarter, and down over 20% from Q2 2021. However, the new auto industry is doing very well, thank you. Kelley Blue Book tells us (via Cox Auto) that sales of pure EVs… Read more »

2023 Subaru Solterra: The ‘Love’ brand finally gets an electric SUV

Subaru’s outdoorsy buyers can now travel to their adventures in a zero-emission SUV with the company’s usual all-wheel drive. The new 2023 Subaru Solterra crossover utility vehicle is the first all-electric vehicle from the small Japanese maker known for its rugged, affordable, all-wheel-drive vehicles; adventurous owners; and ads featuring Golden and Labrador Retrievers. For a… Read more »

2022 Lucid Air: The makers of the first 500-mile EV should be taken seriously

Created by engineers with years of EV experience, the 2022 Lucid Air is a stunning debut that confronts Tesla—and Mercedes-Benz—with a new competitor. It’s been a long time coming, but the 2022 Lucid Air has been worth the wait. The new carmaker’s all-electric luxury sedan not only competes directly with the aging Tesla Model S,… Read more »

Toyota to invest $3.4 billion in US battery production

For the last decade, the policy of most legacy automakers has been to talk big about EVs, while doing little or nothing to sell any. Now, ironically, Toyota may be turning this time-honored formula backwards. The company broadcasts anti-EV misinformation in TV ads and executive speeches, and lobbies governments to water down support for EV… Read more »

Toyota actively lobbies against support for EVs

Toyota has earned a place in the history of transport electrification. The Japanese automaker’s introduction of the Prius hybrid in 1997 was a milestone. Since then, the company has sold some 15 million hybrids worldwide, and has gradually added hybrid powertrains to more of its offerings—a majority of Toyota and Lexus models are now available… Read more »