Over the past few months, GM has gotten a lot more serious about electrification, unveiling a new EV platform, plans for more investment and more electrified models, and most recently, a new EV-centric marketing campaign. However, some have been pointing out the gap between the automaker’s high-wattage future plans and its flickering present (only one… Read more »
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GM’s Everybody In campaign evokes an inclusive, electric future
General Motors has introduced a new marketing campaign designed to assert its new commitment to e-mobility. The Everybody In campaign is “a call to action meant to reflect a movement that’s inclusive and accessible.” The automaker’s vision is that electric, autonomous vehicles can enable a world with “zero crashes, zero emissions and zero congestion.” GM’s… Read more »
Hyundai unveils E-GMP EV platform
Hyundai has unveiled a new dedicated EV platform. Beginning in 2021, the Electric-Global Modular Platform (E-GMP) will underpin a range of new EVs, including Hyundai’s IONIQ 5 and a 2021 Kia EV. The E-GMP’s compact new power electric (PE) system consists of a motor, EV transmission and inverter integrated into a single compact module. Hyundai… Read more »
GM changes course, no longer backs Trump’s crusade against California emissions rules
Elections have consequences. GM has announced it will reverse course, and no longer back the Trump administration’s effort to bar California from setting its own emissions rules. GM CEO Mary Barra said in a letter to environmental groups that the company is “immediately withdrawing from the preemption litigation and inviting other automakers to join us.”… Read more »
GM teases future electric Chevy crossover and pickup, invests more in EVs
General Motors CEO Mary Barra said Thursday the company is accelerating its electric-vehicle efforts, pulling forward the schedule on many future launches, and expanding the number of EV models it sells globally to 30 by the end of 2025—a larger number than the dozen future EVs shown to journalists in a no-cameras presentation in March…. Read more »
The monster that wouldn’t die—varied reactions to GM’s electric Hummer unveil
EV fans tend to be divided into two groups: Greenies and Car Guys, and reaction to GM’s upcoming Hummer EV has, unsurprisingly, been divided along those lines. Hummer good Most of the media is ecstatic over the new machine. Many are praising its “bad-ass” looks (GM says it wanted to make it look “less military”… Read more »
GM’s renamed Factory ZERO to be retooled for all-EV production
GM has given its Detroit-Hamtramck Assembly Center a new role and a new name. The plant will henceforth be known as Factory ZERO, and will be retooled for the exclusive production of battery-electric vehicles. The new title is meant to evoke a future automotive world with zero emissions, zero crashes and zero congestion. There may… Read more »
GM unveils Ultium Drive family of integrated electric drive units
General Motors has unveiled a family of five interchangeable drive units and three motors, which will power its next generation of EVs. “Ultium Drive will help the company transition its current portfolio to a fully electric lineup, providing significant advantages over GM’s previous EVs in performance, scale, speed to market and manufacturing efficiencies,” says GM…. Read more »
GM to debut wireless EV battery management system
General Motors will use an almost completely wireless battery management system (wBMS)—the first of its kind, according to GM—for production EVs. This wireless system, developed with Analog Devices, will allow GM to power many types of EVs from a common set of battery components. The wBMS is expected to drive GM’s Ultium-powered EVs to market… Read more »
GM to manufacture Nikola Badger pickup, will also provide batteries and fuel cells
Nikola Motor and GM have announced a strategic partnership under which GM will engineer and manufacture the Nikola Badger pickup truck, which will be built in fuel cell and battery-electric versions. Nikola will use GM’s Ultium battery system and Hydrotec fuel cell technology. The Badger will still bear the Nikola brand, and Nikola will be… Read more »