Elon Musk has said several times that he rarely thinks about marketing, and that if you build a truly revolutionary product, the marketing will take care of itself. Tesla has followed this philosophy since its founding. It participates in only the largest, most high-profile auto shows, gives access to only a few carefully selected journalists,… Read more »
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Road & Track: Leave Tesla alone!
There was a time when the car guys of the automotive press heaped scorn and ridicule on electric vehicles. Today, as ever-more-advanced EVs appear on the roads and the racetracks, those days are long gone. Motor Trend has honored two EVs with its Car of the Year designation (the Volt in 2011, and Model S… Read more »
Will Tesla face an SEC investigation over disclosure of Autopilot crash?
The Wall Street Journal reported that the Securities and Exchange Commission is investigating whether Tesla breached securities laws by not immediately informing investors about the recent fatal crash involving an Autopilot-equipped Model S. The WSJ cited an anonymous “person familiar with the matter,” who said that the SEC’s inquiry is in a very early stage… Read more »
Beyond Tesla: NextEV aims to produce Automobile 3.0
Chinese-backed startup NextEV has produced a Formula E race car, and plans to reveal an electric supercar later this year. “When we launch the car it will not be a concept,” Co-president Martin Leach told the International Business Times. “It will be engineered and validated and you will see it driving at some point shortly… Read more »
Tesla misses forecasts for Q2, but production is ramping up
Tesla’s recently announced production and delivery figures for the second quarter of 2016 point to a battery that’s either half-full or half-empty, depending on your outlook. On one hand, Q2 production and deliveries both fell slightly short of projections. On the other hand, production continues to ramp up quickly. While Q2 production of 18,345 units… Read more »
How the Tesla Model 3 could trigger the collapse of the traditional auto industry
Clean tech consultant Julian Cox made some interesting points about the coming disruption of the auto industry in a presentation at CleanTechnica’s recent Cleantech Revolution Tour in Berlin. Cox begins his talk with a recap of some past technological disruptions, which he says have usually played out within 20-30 years (good news for us older… Read more »
Next frontier for Tesla: redefining the gas station?
At this very early stage of vehicle electrification, no one can be certain of what an optimal public charging network will look like. Conventional wisdom at this point calls for DC fast chargers along highways, and Level 2 chargers at destination locations such as tourist attractions, shopping malls, etc. There is also a school of… Read more »
Plug-in sales in the US soar in June, Tesla breaks away from the pack
US plug-in sales resumed their steady growth in June, after a slow May ended a six-month streak of consecutive monthly records. Over 15,000 EVs and PHEVs changed hands, a sharp increase from June 2015’s 10,364, according to InsideEVs. Tesla opened up a wide lead over the other plug-in purveyors: Model S moved 3,700 units, and Model… Read more »
Tesla driver killed in crash with Autopilot engaged
The driver of a Tesla Model S was killed in a crash that occurred while the vehicle was in Autopilot mode, according to the National Highway Traffic Safety Adminstration (NHTSA), which has opened an investigation. The accident occurred on May 7 in Williston, Florida. The victim, Ohio resident Joshua Brown, is the first known fatality… Read more »
Former Tesla nemesis Top Gear raves about Model X
The tiff between Tesla and British car show Top Gear was the EV world’s equivalent of the OJ Simpson circus. After prickly presenter Jeremy Clarkson, a famous hater of all things electric (and most things American) gave the Roadster a snarkily negative review in 2008, Tesla sued for libel. The ensuing drama dragged on for… Read more »