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GM to revamp Volt marketing efforts, enlisting existing owners as evangelists

GM is offering few details about the next-generation 2016 Volt, which is to be unveiled at the North American Auto show in Detroit in January. Speaking for an audience of Buick retirees last week, GM Executive VP Mark Reuss had no technical tidbits to offer, saying only that the new Volt will offer “better fuel economy… Read more »

GM invests $449 million to upgrade Volt and battery plants

General Motors has announced that it will invest $449 million to upgrade manufacturing processes at the Detroit-Hamtramck Assembly and Brownstown Battery Assembly plants. “These investments will help the next-generation Chevrolet Volt build on its position as the leader in electrified propulsion,” said Gerald Johnson, GM North America Manufacturing Vice President. The Hamtramck facility (affectionately known… Read more »

GM offers a range of electrified vehicles – but don’t call them hybrids!

When is a hybrid not a hybrid? When it’s made by GM. In a recent blog post, Pam Fletcher, one of GM’s chief engineers, claims to be trying to clear up the confusion about the terms used to describe the various categories of electrified vehicles (and of course, to explain why you want to buy… Read more »