The electromobility revolution is gathering speed, but the world’s EV-makers have fallen behind popular tastes in terms of the form factors auto buyers want, and this has emerged as a roadblock to mass adoption. Buyers love SUVs and pickups, and automakers love the high profit margins associated with these models. Electric SUVs are starting to… Read more »
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Read past issues of Charged – Electric Vehicles Magazine
< Newer Issues Issue 40 – November/December 2018 Featuring: Churning out EVs: TDK has built a fully automated manufacturing line for its DC link capacitors Top circuit protection considerations for DC fast chargers, a new class of high-voltage consumer electronics Audi joins the class of 2019 with the e-tron PlugStar aims to break the EV… Read more »
Spy photo shows plug-in Ford F-150 pickup truck
What are the two most important stories in today’s automotive world? Electrification and pickup trucks. The former represents a developing trend that’s going to disrupt and completely rearrange the industry. The second isn’t a news story, but it is the most popular product the industry has ever produced (at least in the US), a vehicle… Read more »
Rivian reveals impressive electric pickup truck and SUV
Love ‘em or hate ‘em, pickup trucks are popular – they made up 16% of US auto sales in 2017 (per Trucks.com). If EVs are to move into the mainstream, somebody needs to produce a mass-market pickup. Startups Workhorse, Havelaar and Bollinger have pickups in the pipeline; Tesla has been talking; and Ford finally feels… Read more »
Workhorse’s plug-in pickup truck draws $300 million in pre-orders
Tesla isn’t the only company demonstrating pent-up demand for EVs. Workhorse Group (NASDAQ: WKHS) says it has received $300 million worth of pre-orders for its W-15 plug-in hybrid pickup truck. CEO Stephen Burns told Autoblog that soliciting advance orders was part of the company’s strategy. “We couldn’t build it and hope [customers] came,” he said…. Read more »