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New video details PepsiCo’s implementation of Tesla Semi electric trucks

“If you thought Tesla Semis were a bit like Bigfoot—maybe you heard about them, maybe you saw a fuzzy picture, but you weren’t sure if they were real or not—they are real, and they’re hauling real beverages here in Northern California.” So says Mike Roeth, Executive Director of the North American Council for Freight Efficiency,… Read more »

The Tesla Semi is in production at last! Pepsico will get the first deliveries.

The Tesla Semi, an electric Class 8 truck, was hailed as a game-changer when it was unveiled in 2017. However, planned production dates were pushed back repeatedly, and other companies (Kenworth, Freightliner, Volvo) beat Tesla to the market, while the erstwhile EV trend-setter pursued other priorities. Now Tesla has announced that Semi production has begun,… Read more »

New fleet customer says Tesla Semi performs “well beyond expectations”

The rollout of the Tesla Semi has been slower than EVangelists would have liked. The electric semi tractor was first unveiled in 2017, and officially entered production in late 2022. Since then, it has been deployed in limited numbers. Last October, it was reported that Tesla had built about 70 Semis trucks, which were being… Read more »

The heavy-duty electric truck market could break out in 2024

Electrifying heavy-duty trucks is essential if we’re to fight climate change and air pollution, but the pace of the transition has been painfully slow—many, many pilots, but few truly large-scale orders. For example, shipping giant Schneider acquired 92 Freightliner eCascadias in 2023—a good start, but only that, considering that the company currently operates over 10,000… Read more »

Another reason to buy electric trucks: driver recruitment and retention, because drivers love them

The trucking industry has a serious driver shortage, and operators are exploring all kinds of ways to improve driver recruitment and retention. Meanwhile, trucking industry trade groups are fighting tooth and nail against electrification. They might be surprised to learn that deploying EVs could be a major hiring advantage, because drivers love them. In a… Read more »

TeraWatt Infrastructure breaks ground on heavy-duty EV charging site near Port of Long Beach

TeraWatt Infrastructure is taking a comprehensive approach to providing charging for commercial EVs. The company owns strategically-located sites where it offers both public charging and turnkey infrastructure solutions. Now the company has broken ground for a new heavy-duty EV charging site in Rancho Dominguez, California. Located 15 miles north of the ports of Long Beach… Read more »

Cola EV wars: Daimler delivers Freightliner eCascadias to California Coca-Cola Bottler

Daimler Truck North America has delivered 20 electric Freightliner eCascadia Class 8 tractors to Reyes Coca-Cola Bottling (RCCB). These are the first electric tractors to be added to the Downey, California, fleet of the West Coast and Midwest bottler and distributor of Coca-Cola brands. (Meanwhile, competitor Pepsico is going with the Tesla Semi.) To ensure… Read more »

Frito-Lay makes its first third-party EV shipment

Frito-Lay, a subsidiary of PepsiCo,has announced completion of its first third-party EV shipment with trucking and logistics company Schneider National. Frito-Lay is the first company to contract transport on Schneider’s fleet of electric Freightliner eCascadias. “By working with Schneider, we are taking an important step forward in our efforts to reduce value-chain emissions and move… Read more »

Parsing the objections to California’s 2036 diesel truck phase-out

The California Air Resources Board (CARB) recently voted to finalize its Advanced Clean Fleets (ACF) rule, a set of regulations that requires new medium- and heavy-duty vehicles sold or registered in the state to be zero-emission by 2036, and requires all trucks to be zero-emission by 2042. The rule is a complement to CARB’s Advanced… Read more »