The Ford F-150 Lightning is one of the most hotly-anticipated EVs yet—and not only by EV journalists, but by truck buyers. Ford has revised its planned production numbers upward several times now. CEO Jim Farley recently told Automotive News that demand for its new EVs has turned out to be two to three times what… Read more »
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Ford to increase production of F-150 Lightning (again)
Responding to soaring demand for its EVs, Ford has been regularly announcing increases in planned production numbers. In December, CEO Jim Farley said demand had been “two to three times what we expected.” Now Ford says it plans to double production of the F-150 Lightning at the Rouge Electric Vehicle Center in Dearborn to 150,000… Read more »
Ford sends out teams of Charge Angels to troubleshoot defective public chargers
“More chargers! More chargers!” That’s the chorus we hear on a daily basis. But those of us who make it our business to test existing public chargers might add another request: “More reliable chargers, please.” Public chargers are often out of order, and those that work often deliver less power than advertised, or require multiple… Read more »
GM and Ford dealers warily prepare for the EV transition
As the world’s automakers prepare for an electric future, what do the world’s auto dealers have to say about what’s going on? As regular readers of Charged know, dealers have long been considered a major roadblock for EV adoption. (Advocacy group Plug in America, believing that the problem is one of education rather than will,… Read more »
Ford producing more Mach-Es than legacy ‘Stangs
When will the production of EVs surpass that of legacy vehicles? Well, for one particular model, that day has arrived—at least temporarily. Bloomberg reports that, so far this year, Ford has produced more units of its new Mustang Mach-E EV than it has gas-powered Mustangs. Ford has built 27,816 Mustang Mach-Es at a plant in… Read more »
Ford raises its EV game: 40% pure EVs by 2030, new platforms, new battery initiatives and more
In a virtual meeting with investors, Ford outlined a plethora of plans to expand its electrification efforts. There was a big bundle of news, which will take the media some days to fully unpack, but the gist of it is that, under a plan dubbed Ford+, the automaker will be allocating capital to three priority… Read more »
Ford unveils its 2022 F-150 Lightning electric pickup truck
The most popular vehicle line in the US now includes a battery-electric pickup truck. Is this the turning point for EVs? Wednesday evening, Ford unveiled its long-awaited battery-electric pickup truck, dubbed the F-150 Lightning. The name hearkens back to “the fastest truck in the world,” the Lightning F-150 SVT, which launched in 2002 with a… Read more »
Is Ford planning an electric version of the Bronco?
Ford seems to be following a sound strategy of electrifying models in the segments most popular with buyers (rather than those that seem convenient to electrify). The Blue Oval has a hit on its hands (if it wants one) with the Mustang Mach-E, and it could make history with the upcoming F-150 Lightning. The Bronco… Read more »
Ford to reveal new F-150 Lightning electric pickup truck May 19
Pickups rule the US auto market, and the F-150 is the king of pickup trucks, so the fact that Ford is planning to release an electric version of America’s best-selling vehicle, which one marketing expert has called “the most successful consumer product in human history,” is a big deal. Ford has announced that it will… Read more »
Ford says all its passenger vehicles in Europe will be electric by 2030, invests $1 billion in Cologne EV plant
A game of one-upmanship seems to be developing between America’s top two legacy automakers, and we’re cheering them on. In January, GM made a weaselly (but still significant) announcement of its “aspiration to eliminate tailpipe emissions from new light-duty vehicles by 2035.” A week later, Ford announced that it would double its planned investments in… Read more »