Two months after taking office as Audi’s new CEO, Markus Duesmann is setting up a new unit that will be tasked with “the accelerated development of additional automobile models.” The Artemis project will focus on “new technologies for electric, highly automated driving.” Its first task is to create “a highly efficient electric car” to be… Read more »
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Audi plans battery assembly plant in Germany
German automakers know they need to establish a European battery industry, and they’re taking steps to chip away at the stranglehold Asian firms have on the market. Audi is reportedly planning an assembly plant for EV battery packs near its plant in Ingolstadt, Germany. Electrive, citing the Korean blog Guru, tells us that Audi intends… Read more »
Audi to invest $109 million in charging infrastructure at German plants
Audi will invest around €100 million ($109 million) to electrify one in ten parking spaces at its German plants by mid-2022. The German carmaker will install 4,500 charging points in Germany, including 3,500 at its main plant in Ingolstadt and 1,000 at its plant in Neckarsulm, and almost 100 each at plants in Brussels, Belgium… Read more »
Three Super Bowl EV ads: LeBron likes GM’s electric Hummer, Arya adores Audi, Porsche Taycan takes off
EV ads are becoming a part of the Super Bowl tradition, and this year set a new record, as no less than three EV ads appeared. For those who follow the art form of TV commercials, the Super Bowl is the equivalent of Cannes or Sundance. Ad industry journals, car mags and the EV press… Read more »
Audi orders bdtronic impregnation machines for e-motor production
Audi will install e-motor manufacturing equipment from bdtronic, a German mechanical engineering company, for its Premium Platform Electric (PPE) architecture in the coming years. bdtronic manufacturers impregnation equipment, which closes and seals the cavities in windings and coils within hybrid and electric motors to provide better insulation and vibration resistance. Bdtronic CEO Patrick Vandenrhijn said,… Read more »
Audi joins the class of 2019 with the e-tron
A new generation of EVs is beginning to appear on the roads, and these cars have what it takes to compete head-to-head with fossil fuel vehicles. They offer more than enough range to cover anyone’s daily commute, and thanks to vast new charging networks such as Electrify America and Europe’s Ionity, they are increasingly able to… Read more »
Audi says flying taxis are on the way
During the recent Amsterdam Drone Week event, Audi, Airbus and design and engineering firm Italdesign presented a flying car prototype called the Pop.Up Next. The concept combines a self-driving EV with a passenger drone, and features a passenger capsule that can be removed from its wheels and picked up by the flying drone. The prototype… Read more »
Audi and Umicore test closed-loop process for recycling EV batteries
Audi and Umicore, a materials technology and recycling group, have successfully tested a closed-loop approach for recycling components of high-voltage batteries. The companies’ research has shown that 95 percent of raw materials contained in batteries – including cobalt, nickel, and copper – can be recovered and reused for new products. In a closed-loop recycling approach,… Read more »
So much for Audi’s “Tesla killer” – no e-tron inventory for US dealers
Mea culpa. Fooled again. Audi must have dropped several million bucks at a recent extravaganza in San Francisco, all for the launch of the e-tron, the brand’s first pure electric model, and it convinced this correspondent that this time, the company was serious about selling an EV in volume. Then came the news that Audi… Read more »
Lucid Motors scores $1 billion investment from Saudi fund
Lucid Motors has executed a billion-dollar investment agreement with the Public Investment Fund of Saudi Arabia (PIF). Lucid plans to use the funding to complete engineering development and testing of its Lucid Air luxury sedan, finish building its Arizona factory and begin production. Silicon Valley-based Lucid Motors, which has a number of former Tesla execs… Read more »