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With demand for Volts surging, GM puts their dealer demos up for sale

At least that’s the positive spin GM is putting on their decision to allow all 2,600 Volt dealers to sell the demo units.


At least that’s the positive spin GM is putting on their decision to allow all 2,600 Volt dealers to sell the units that had been designated as demos. The reasoning rings true – the job of the demos was to stir up demand, so if nobody wanted to buy, then GM wouldn’t want them driving off the lots – and it’s good news for GM’s ambitious goal to sell 10,000 volts by year-end.

As we reported last week, only 5,000 Volts had been sold by the end of October, and GM explained the sales shortfall as a supply problem – many dealers have no Volts available for immediate sale, while many are tied up in a sluggish supply chain. 

“I don’t want anybody to suffer,” GM North American President Mark Reuss told the Detroit Free Press. “I want everybody to be able to sell the cars now that everybody has been trained on it. It’s just that old adage: You can’t sell ‘em if you don’t have ‘em.”

After this year’s cautious drive around the block, GM will hit the highway and step on the gas next year, as it plans to build 45,000 Volts for the US market in 2012.


Image: Chevrolet


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