Toyota has announced pricing for its upcoming RAV4 Prime. The PHEV version of the company’s popular small SUV is slated to go on sale this summer. The base SE version will start at $38,100, and the XSE variant will start at $41,425.
The RAV4 Prime boasts an electric range of 42 miles, which compares favorably with most of today’s PHEVs. (The longest range currently available is the Honda Clarity’s 48 miles; the doomed Chevy Volt offered 53 miles; and the upcoming Polestar 1 is targeting 60 miles.)
Toyota’s new plug-in features on-demand AWD, generates up to 302 hp, and aspires to do 0-60 mph in 5.7 seconds, making it the quickest four-door model in Toyota’s lineup. The base model comes with a 3.3 kW onboard charger. A 6.6 kW charger is available as part of a $5,760 premium options package.
Considering the success of Toyota’s Prius Prime—it was the second best-selling plug-in in the US last year, after the Tesla Model 3—and the popularity of the legacy RAV4, we’d expect Toyota to have a winner on its hands here. But of course, this is Toyota, which paradoxically pioneered and pooh-poohs electrified conveyances. The EV gurus are skeptical. Electrek’s Fred Lambert gives the RAV4 Prime “a qualified thumbs-up.” John Voelcker expects Toyota to sell every unit it builds—but that might not be many, as the company is likely to limit sales to the ZEV states.
I suspect Toyota will sell every last RAV4 Prime plug-in hybrid crossover it builds.— John Voelcker (@johnvoelcker) May 29, 2020
BUT: If it follows the Prius Prime example, sales will be solely in CA-emission rules states. Buyers in other states? SOL, sorry. Despite its claims to the contrary.https://t.co/rLxDsLhWHQ