PURE ETCR racing series to use MAGELEC drivetrains

PURE ETCR, which calls itself “the world’s first all-electric, multi-brand touring car series,” has announced that every car competing in its racing series will be powered by MAGELEC Propulsion electric drivetrains. The agreement between the companies will last multiple years and MAGELEC branding will be featured on all PURE ETCR cars.

MAGELEC CEO Craig Daniel said, “MAGELEC Propulsion designs and manufacturers lightweight, high-torque axial flux (aka pancake) electric motors and power electronics packaged with Omni Gear transmission systems. We have created a 500 kW torque-vectoring drive unit that maximises the tractive force and acceleration capabilities for the ETCR platform. The engaging PURE ETCR race format is a fantastic demonstration of electric vehicle technology and demonstrates the compelling performance they deliver.”


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