The latest news from Italy should put a final end to the cracks about “glorified golf carts.” Lamborghini has unveiled a roadmap to electrification, dubbed Cor Tauri (the name refers to a star in the Taurus constellation, which inspired the automaker’s bull logo).
“Throughout the product electrification process, Lamborghini will focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics, in keeping with the marque’s tradition,” says the venerable automaker.
“Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory,” said Automobili Lamborghini CEO Stephan Winkelmann. “Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to our customers, our fans, our people, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”
The Cor Tauri roadmap will consist of three phases. Oddly, Lamborghini says the first phase, scheduled for 2021-2022, will be “a celebration of the combustion engine.” Apparently as a sort of farewell party, the company will announce two new cars in the V12 model line-up.
Be patient, it gets better: “In 2023 Lamborghini will launch its first hybrid series production car, and by the end of 2024 the entire range will be electrified. Performance and the authentic Lamborghini driving experience will remain the focus…and the application of lightweight carbon fiber materials will be crucial in compensating for weight due to electrification.” The company plans to invest over 1.5 billion euros to the hybrid transition over four years.
The first ‘lectric Lambo will appear in the “second half of the decade,” and “acceleration…will be dedicated to full-electric vehicles, with the vision of a fourth model in the future. Once again, technological innovation in this phase will be oriented towards ensuring remarkable performance, and positioning the new product at the top of its segment. This is how Lamborghini sees the culmination of this part of its journey: Cor Tauri, the brightest star in the constellation to which the company’s roadmap points, is represented by a fourth fully-electric model.”